Bar1Brands is incredibly proud to announce that Jade & Joy’s features in the Grocer New Products & Packaging Awards and the Lunch! Innovation Challenge.
The Jade & Joy “Marshmallow Biscuit” Vegan Collagen Protein Bar has been highlighted as one of the most groundbreaking food-to-go products of 2024. This recognition highlights Jade & Joy’s innovative commitment to creating delicious, sustainable, and nutritious snacks that meet the evolving needs of today’s consumers and the emerging ingestible beauty trend.
As a key contender in the 2 of the most prestigious awards: The Grocer New Products & Packaging and Lunch! Innovation Challenge, Jade & Joy’s latest offering is poised to impress industry leaders and food enthusiasts alike, showcasing the brand’s dedication to pushing the boundaries of what’s possible in the world of vegan and health-conscious products.
What is The Grocer New Product & Packaging Awards?
The Grocer New Product and Packaging Awards stand as a hallmark of innovation within the UK FMCG sector. This prestigious event offers an exclusive opportunity to discover the latest and most groundbreaking products that have launched in the past 18 months.
An esteemed panel of judges will meticulously assess the entries according to rigorous criteria to determine the winners.
The awards ceremony is scheduled for Friday, 8th November 2024, in London.
What is the Lunch! Innovation Challenge?
At the heart of Lunch! is the Innovation Challenge, where groundbreaking products are displayed in a dedicated gallery on the show floor. This gallery gives attendees an exclusive look at the latest trends and innovations that can transform their businesses. Shortlisted companies pitch their products live on stage to a panel of expert judges.
Part of the Lunch! food and drink trade show, the Lunch! Innovation Challenge is a spotlight event that showcases the most innovative food-to-go products launched within the past year.
What are Vegan Collagen Protein Bars?
Vegan Collagen Protein Bars are an award winning Jade & Joy innovation developed & manufactured by the Nutreelife NPD team, meeting the needs of health and beauty conscious consumers and has outperformed the industry leader in taste tests in both the vegan and non-vegan categories.
Each bar contains a plant based collagen boosting blend along with high protein content, providing a truly unique opportunity for consumers to improve & maintain their collagen levels with premium confectionary level taste.
Jade & Joy Vegan Collagen Protein bar range comprises 4 flavours:
- Caramel Blondie
- Salted Caramel
- Cookie Crumb
- The star of the Innovation Challenge.. Marshmallow Biscuit
Vegan Collagen “Marshmallow Biscuit” Bar: The Innovation Challenger
Marshmallow Biscuit is the nominated flavour from the Jade & Joy Vegan Collagen Protein Bar range at this years Innovation Challenge at Lunch! and is a finalist in the 2024 Grocer New Product & Packaging Awards in the Cakes, Biscuits & Snack Bars category.
A nostalgic flavour with a scattering of marshmallows and red berry jam, coated in vegan milk chocolate and packed with 15g of plant protein and the signature Jade & Joy collagen boosting blend – a firm favourite with consumers that has consistently outperformed competitors in independent taste tests.
Try Vegan Collagen Protein Bars at Lunch!
Bar1Brands will be exhibiting the whole Jade & Joy range including the Innovation Challenge entry: Vegan Collagen Marshmallow Biscuit Protein Bars.
Members of the Jade & Joy team will be there to introduce you to this incredible breakthrough product and answer any queries.
You will find us at the Excell in London at Stand L1143 on 18th-19th September. Free tickets are available to pre-registered trade visitors here.