jade & joy

Jade & Joy is breaking the mould of the protein market with the launch of our new Vegan Collagen Protein Bar range. A holistic health and wellness brand, that is aiming to put the joy back into nutrition, with the launch of its new range of vegan collagen protein bars and superfood functional powders. “We wanted to create a range that meets the specific health needs of time poor, health-conscious consumers”, says brand manager, Justine Mroczak. “This led to the launch of our deliciously indulgent vegan collagen bars”. Understanding what kind of health products it is our consumers are looking for has been key in the innovation process of our new vegan collagen bars, and functional powders. As consumers seek healthier snack alternatives to support their health and wellbeing, we are seeing growth of the functional food market, in particular within the UK collagen market, which is projected to grow at an annual growth rate of 5.5% between now and 2028.

This has led to the development of our vegan collagen protein bars, available in four deliciously indulgent variants, the range is finished in beautiful premium packaging, perfect for the lunchtime or snack occasion. Each 50g bar contains 15g of plant-based protein, less than 2.2g of sugar and is boosted with 2500mg vegan collagen, plus vitamins and minerals, known to support health and help boost natural collagen production. In taste tests, Jade & Joy vegan collagen bars not only beat the leading vegan brand but also matched the non-vegan brand leader, proving that consumers who want to eat healthily and ethically now don’t have to compromise. Complementing the protein bars, is a range of superfood functional powders. In four variants including, Beauty Boost, Super Greens, Sleep Easy and Energy Burst, each functional powder contains a variety of naturally beneficial ingredients known to support health needs.