yubi bar

Since its launch in November 2022, YuBi Bar is rapidly becoming a consumer favourite, having sold over 2.5 million bars to date and receiving a coveted Vegan Choice Taste award this year. The global protein market is currently worth $25.49 billion and is projected to grow at 4.93% CAGR to 2029, as purchasing habits change and consumers look to include more protein within their diet. Plant based protein, however, is predicted to grow at a faster rate, as consumers, both vegan and non-vegan, look for more ethical and sustainable products. Due to its impressive macros, entry price point and confectionary like taste, YuBi is exceeding market growth expectations.

The brand, which is available in ten delicious flavours, has 10g of protein per 35g bar, yet only 99Kcals and less than 1g of sugar, making it the perfect choice for an affordable, healthier snack on-the-go. We recently launched 2 flavours, Honeycomb and Choc Orange, brought back due to consumer demand, originally a limited edition bar that sold out in only 72 hours. Developed to deliver a confectionary-like taste, each mouthwatering flavour packs a protein punch, yet is suitable for those following a plant-based, coeliac or lactose free diet.