We are thrilled to announce that Jade & Joy, one of the flagship brands under the Bar1Brands portfolio, has won the prestigious Silver Innovation Challenge Award at Lunch! 2024 for our groundbreaking Vegan Collagen Protein Bars.
This award is a testament to our unwavering commitment to innovation in the health and wellness industry, and it’s an incredible honor to be recognized by such an esteemed panel of judges, including leaders from Costa Coffee, Subway UK&I, M&S, Morrisons and The Coffee House, among others.
What the Judges Said
The judges praised the Vegan Collagen Protein Bars for their ingenuity:
“The collagen is genius, and we loved the additional benefits of being vegan and high in protein.”
Our award-winning Vegan Collagen Protein Bar combines plant-based collagen boosters with a high-protein content to meet the growing consumer demand for health-conscious, beauty-focused snacks. This recognition further strengthens our mission to push the boundaries of what’s possible in the world of functional, vegan snacks.
A Moment to Shine: Marshmallow Biscuit Takes Center Stage
At the heart of this achievement is our standout flavour, the Marshmallow Biscuit Vegan Collagen Protein Bar. This nostalgic creation—featuring a scattering of marshmallows, a hint of red berry jam, and a rich vegan milk chocolate coating—has been a consumer favourite since its launch. Packed with 15g of plant protein and our signature collagen-boosting blend, the Marshmallow Biscuit has continually outperformed competitors in independent taste tests.
Reflections on Lunch! 2024
The Lunch! Innovation Challenge is known for spotlighting the most cutting-edge products in the food-to-go space. Winning this award not only validates the quality of Jade & Joy’s product line but also highlights the significance of continued innovation in the industry. Events like this play a pivotal role in shaping the future of food-to-go, and we are incredibly proud to be part of it.
Our Co-CEO, Adam Hodgkinson, who accepted the award, expressed gratitude for the recognition, saying,
“This award reflects the hard work of our team, from development to manufacturing. It’s a proud moment for Jade & Joy, and we can’t wait to share more innovations with our customers and industry peers.”
Looking Ahead
As we celebrate this achievement, we remain committed to creating products that deliver not only on taste but also on health and wellness.
We would like to extend our gratitude to the Lunch! team for organising such a fantastic event and to the judges for recognising our efforts. Stay tuned for more exciting developments from Jade & Joy as we continue to innovate for a brighter, healthier future.