Bar1 Brands, the UK’s leading supplier of plant-based, gluten-free and dairy-free protein bars and snacks, is adding to its YuBi Bar brand range, with the launch of new protein bar flavour Mint Choc.
The new flavour is the latest addition to the YuBi Bar range of affordable, low-sugar protein bars. Each 35g bar delivers 10g of protein, 99Kcals and less than 0.5g of sugar. And, in keeping with the rest of the range are all plant-based, gluten and dairy free, making them an accessible and ethical choice for health-conscious, taste-loving consumers.
Why is YubiBar introducing Mint Choc?
YuBi Bar decided to make Mint Choc a permanent addition to its core range, after launching as part of their limited edition festive box in November and selling out within 72 hours. “As a brand that never sits still, we are always wanting to give our customers new exciting limited edition flavours, to keep our brand fresh and exciting”, says Dan Mroczak, YuBi brand manager.
Words from the brand manager
“The consumer response to YuBi Bar Mint Choc has been phenomenal, since selling out of the festive box in December we have been overwhelmed by the number of our customers requesting we bring back choc mint, so when the opportunity arose we didn’t want to disappoint and have decided to make it part of the permanent range”.
Dan Mroczak, YubiBar Brand Manager
YubiBar Mint Choc Marketing
Following the huge demand from the core customers, the YubiBar team launched a social media campaign to announce and promote the new flavour.
About YuBi Bar
YuBi Bar is a great tasting range of affordable plant-based, gluten-free and dairy-free protein bars.
- Each 35g bar contains 10g protein, only 99Kcals and less than 1g of sugar.
- The range of 8 flavours of 35g bars includes Fudge Brownie, S’mores, Speculoos, Cookies &
- Cream, Caramel, Raspberry Ripple, Hazelnut & Peanut.
- YubiBar is the winner of the Vegan Choice Award 2024 (Food & Drink Category)
- YubiBar has sold 4.3 million bars to date.
Since launching in 2022, YuBi Bar has seen huge success, having sold over 4 million bars in the UK. After winning the Vegan Choice Taste award in 2024, the brand is establishing its presence within the protein bar market as a great tasting, healthy, accessible snacking alternative.
YuBi Bars are available via YuBi Bar’s webstore www.yubibar.com, Amazon, Tik Tok Shop, Home Bargains, Valli Forecourts and in selected wholesale – Epicurium, Surgo, Tropicana, National Buying
Consortium and CLF. For more information contact www.Bar1Brands.com (rsp:£1.50/35g bar)
For media enquiries, please contact: Justine Mroczak. Email info@yubibar.com
For more information follow us on Facebook @YuBi Bar, Instagram @YuBi Bar or TikTok @YuBi Bar
About Bar1Brands
Bar1Brands is dedicated to producing delicious, healthier snacks with no compromise on taste. Our range includes protein bars, snacks, superfood & functional powders that are all plant based, gluten-free and dairy-free, ensuring everyone can snack right. All products are manufactured in the UK by our sister company, Nutreelife Ltd, the UK’s leading vegan protein bar manufacturer, at a fully vegan, gluten and dairy free facility. Nutreelife is the UK’s premier one stop shop for NPD, technical and manufacturing expertise in Plant Based and Free From Protein, Powder and Snacks.